MARKETING
JOB ROLE
Formulate, direct and coordinate
marketing activities and policies to
promote products and services, working
with advertising and promotion managers.
Compile lists describing
product or service offerings.
Initiate market research studies
and analyze their findings.
Identify, develop, and evaluate
marketing strategy, based on
knowledge of establishment
objectives, market characteristics,
and cost and markup factors.
Use sales forecasting and strategic
planning to ensure the sale and
profitability of products, lines, or services,
analyzing business developments and
monitoring market trends.
Direct the hiring, training, and
performance evaluations of
marketing and sales staff and
oversee their daily activities.
Coordinate and participate in
promotional activities and trade
shows, working with developers,
advertisers, and production managers,
to market products and services.
Evaluate the financial aspects of
product development, such as budgets,
expenditures, research and development
appropriations, and return-on-investment
and profit-loss projections.
Consult with buying personnel to
gain advice regarding the types of
products or services expected to
be in demand.
Develop pricing strategies,
balancing firm objectives and
customer satisfaction.
DISCIPLINES OF
MARKETING
TOP UNIVERSITIES
FOR MARKETING
MALAYSIA, MYR
3.5k/month
Brand
Management
Digital
Marketing
Management
AVERAGE STARTING SALARY
1
Product
Management
2
UNITED KINGDOM, GBP
40k/year
Social Media
Management
Business
Development
Event
Management
CANADA, CANADIAN DOLLAR
6,516/month
Public
Relations
3
4
Account
Management
UNITED STATES of AMERICA, USD
5,358/month
Data
Analytics
5
Consumer
Behavior
NEW ZEALAND, NZD
40-50k/annum
Northwestern
University
(Kellogg)
Evanston, IL
University of
Pennsylvania
(Wharton)
Philadelphia, PA
Stanford
University
Stanford, CA
Duke University
(Fuqua)
Durham, NC
Harvard
University
Boston, MA
For Marketing related courses, check out bit.ly/easyunimarketing
easyuni Guide 2014 Issue 2
63
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