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EASTPOINTE COUNTRY CLUB MONTHLY NEWSLETTER
Dear Members ,
FOOTPRINTS
I am very excited to be at Eastpointe Country Club and enhance our marketing outreach and membership programs ! For those who have not met me yet , my position entails overseeing new member orientations as well as leading the marketing campaigns and communication for the Club .
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I am confident that this year will be a year to remember at the Club . I am excited to report that we have contracted with Mass Interact to create a Google 360 Virtual Tour of our Club that gives prospective members , event clients , and guests the impression that they are touring the Club from their seat , allowing them to see our Club from anywhere around the world , 24 / 7 . This also increases our SEO ( Search Engine Optimization ) which allows us to appear higher within search results , increasing our exposure . This will generate more leads that potentially convert to sales . Not only will this be added to our Google page , we will receive all rights to the tour , allowing us to embed the tour on our website and social media , also increasing our SEO . Filming day for the tour is Tuesday , May 30 th .
Our public website is also currently undergoing a transformation . The objective is to provide enhanced , meaningful content that keeps viewers on the site longer and will also increase our SEO ranking . Viewers can soon look for the Eastpointe Culinary Corner , a Club Lifestyle page , a new Social and Local Happenings page , and more . I am excited to announce that our Culinary Corner on the Member ’ s website is now live ! This is a fun and informative monthly update from Chef Jacqueline . Check back occasionally for new pages !
We have also recently launched a Facebook advertising campaign directed at potential wedding clients and a campaign for summer membership . Both have achieved amazing results ! Also , to come is our new Digital Display ! Each clubhouse will soon feature a modern 52 ” delivery information system , displaying instant updates ; member events ; tournament results and much more .
To additionally enhance the membership experience , we will initiate our New Member Orientation Program ! Amanda Schilling and I will be working closely to fine-tune this process and make it an easy transition for new members . Read more about this process in next month ’ s newsletter !
Kindest Regards ,
Kassandra Ricotta Member Relations Director