T HE N EED IN M ADAGASCAR
"The time-consuming burden of collecting water in developing communities generally
falls on women, often taking several trips a day and many hours of their time.”
Women and children often
spend up to three hours a day
collecting dirty water from
unsafe sources which may
make them seriously ill. Basic
access to safe water could
provide more free time,
improve health and raise the
standard of living 3 .
A VEDA AND M ADAGASCAR
Many of the essential oils used for Aveda Aroma are sourced from
Madagascar and many of the signature Aveda Aromas have aromas from
Madagascar, including cinnamon, clove, vanilla and ylang ylang! By
supporting WaterAid projects in Madagascar, we have the unique
opportunity to give back to a country that is directly related to the products
that we make and love. It is something that we can be proud of, and a story
that we can share.
3
WaterAid, 2017
12