Believing in the movement, Starcom MediaVest
Global and Discovery Networks International
worked closely with Earth Hour Global and
pledged their support for Earth Hour Blue
through generous donations of their resources,
resulting in phenomenal global impressions of
over 2 billion*, with over USD$12.1 million* in
media value.
As a long-time supporter of Earth Hour, Starcom
MediaVest secured numerous digital, print and
outdoor media spaces across regions such as
UAE, Asia, Europe, Africa, and the Americas to
encourage people to take actions for the planet
during Earth Hour. Notably, Starcom MediaVest
secured prominent outdoor billboards at Times
Square in New York which exposed Earth Hour
Blue in one of the most densely populated cities
in the world.
In addition, Discovery Networks International
sponsored global airtime and production
expertise for the Earth Hour Blue video in five
different languages. Major television channels
such as Disney Asia, VIMN Asia (MTV, Comedy
Central & Nickelodeon), National Geographic,
AXN and digital portals such as Yahoo!
contributed significantly in driving engagement
and awareness of Earth Hour Blue.
Country teams worked with local Starcom offices
and media owners to secure huge amount of
pro-bono media support with an estimated total
advertising value of more than USD$ 44.8 million*
reaching billions of people around the world.
*Estimated as of 25 May 2014
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