Earth Hour 2014 Summary July 2014 | Page 40

2.5 / EARTH HOUR AND ‘THE AMAZING SPIDERMAN’ A FIRST OF ITS KIND PARTNERSHIP Spider-Man became Earth Hour’s first superhero ambassador in 2014, epitomising the power of the individual and inspiring his fans to become superheroes for the planet. Earth Hour and ‘The Amazing Spider-Man 2’ Earth Hour and ‘The Amazing Spider - Man 2’, distributed by Sony Pictures Entertainment entered into a promotional partnership to encourage people across the world to become superheroes for the planet with a simple call to action: “Use Your Power at earthhour.org” 1. 2. 01 Earth Hour event held at The Float @ Marina Bay, Singapore. Cast of ‘The Amazing Spider-Man 2’ at the Earth Hour event in Singapore 02 40