Contents
Introduction
1.1 About Earth Hour
1.2 Supporters of Earth Hour
1.3 Earth Hour Timeline
1.4 What Makes Earth Hour Unique?
1.5 Earth Hour Goes Blue
1.6 Crowdfunding
4
6
8
11
17
20
22
Earth Hour 2014
2.1 Highlights
2.2 Environmental Outcomes
2.3 PR Highlights
2.4 Social Media Presence
2.5 Earth Hour and ‘The Amazing Spider-Man 2’
2.6 A Global Partnership
2.7 On The Ground Superheroes
2.8 Probono Media Outreach
2.9 Adaptation of ‘Use Your Power’ Around The World
2.10 Brand Opportunity for Earth Hour & WWF
2.11 2014: The Best Moments From Lights Out
2.12 Earth Hour Global Corporate Partners
24
26
28
34
36
39
42
47
50
52
54
56
60
Behind the Scenes
2.13 Behind the Scenes
62
63
3