CROWDFUNDING:
THINK KICKSTARTER
FOR THE PLANET
Imagine people from around the world coming together
to fund Fibreglass bancas or boats to typhoon affected
fishermen in the Philippines.
That is just one of many examples of the power of the
crowd at work, harnessed by Earth Hour Blue. It brings
together people to create tangible impact on the ground.
INNOVATION:
A non-profit using technology to help
build a better world
Earth Hour wanted to use technology to
empower people to go beyond one hour and
to help impact the world. So we took a leap
into the ‘Blue’ with the launch of an all-new
digital crowdfunding and crowdsourcing
platform for the planet.
The Earth Hour Blue platform uses
crowdfunding and crowdsourcing to educate
and advance WWF’s environmental and
social efforts worldwide.
The crowdfunding section of the platform
allows participants to financially support and
deliver tangible changes to communities all
over the world.
COLLABORATIONS:
Tech & Media
Earth Hour Blue involved creating a new
responsive mobile-friendly website that
integrates crowdfunding and crowdsourcing.
It offers a reliable payment gateway while
capturing user behaviour for smooth user
experience.
To achieve this, we collaborated with key
partners in the technology and media
industries - GSI, Basecamp, Crowdonomic,
StarCom, Iris, PayPal, ActiveCampaign
and KissMetrics. Sony Pictures and ‘The
Amazing Spider-Man 2’ helped to promote
the platform and the projects featured.
Individuals can add their voice to some of the
biggest environmental campaigns across
the world through Earth Hour Blue.
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