1.5 / EARTH HOUR GOES BLUE
EARTH HOUR
GOES BLUE
In 2014, Earth Hour
embarked on the third
stage of mobilising an
interconnected global
community for our planet.
We call this Earth Hour Blue.
Why Blue?
About 71 percent of the Earth’s surface is water-covered.
Yet, for decades, green marketers and environmentalists
have often associated their conservation campaigns with
the colour ‘green’. Just as consumers w \