1.3 / EARTH HOUR TIMELINE
2011
135
COUNTRIES
5,251
CITIES
The ‘Plus’ sign was incorporated into
the Earth Hour logo to signify that the
campaign is more than just an hour.
This was the first Earth Hour to go beyond the
hour. Supporters were challenged to go the
extra mile by taking tangible action to make
a difference for the planet.
2012
152
MILESTONE
COUNTRIES
Russian Parliament passed a law
to better protect the country’s seas
from oil pollution after a digital
petition launched by WWF-Russia
for Earth Hour 2012 generated 122,000
signatures.
6,950
CITIES
More than 200,000 individuals accepted an
‘I Will If You Will’ challenge. Celebrities got
involved to inspire action beyond the hour.
Kumi Naidoo
Miranda Kerr
Greenpeace
Executive Director
International
Supermodel
Earth Hour broke all records and cemented
itself as the largest voluntary action for the
environment. The campaign experienced the
most significant growth since 2009 with the
launch of the ‘I Will If You Will’ campaign.
14