E-Tailing Market Analysis, Segments, Growth and Value Chain 2014-2020 E-Tailing Market Dynamics, Forecast, Analysis and | Page 3

Report
Description
Report Description
Overview
Electronic retailing, commonly known as e-tailing, is one of the most significant subsets
of the global e-Commerce industry. The global e-tailing market accounts for a significant
revenue share of the global e-commerce market, owing to its dominance in online
business and trade operations. The increasing proliferation of mobile phones,
smartphones and broadband internet, 3G network expansion and comparatively lower
prices are the elemental trends sustaining the growth of the global e-tailing market.
Mobile payment transactions, internet banking, and feasible transaction options such as
“cash on delivery” and “easy returns policy” are some of the additional features that are
appealing to consumers, resulting into the growth of the global e-tailing market.
Since the early 2000s, several leading IT- and retail-companies have been carrying out
business acquisitions and developing new e-tailing ventures to reap benefits by actively
participating in the growth global e-tailing market. Starting with PayPal’ acquisition by
eBay, the e-tailing market has witnessed numerous mergers and acquisitions.
Amazon.com selling about 500 Mn SKUs in the US and Groupon turning down Google’s
offer to start its IPO is indicative of the business activity in the global e-tailing market.
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