CHANNEL CHIEF
Ingram Micro Cloud Offers Digital
Transformation with Confidence
In an exclusive interaction with VARINDIA, Jaishankar
spoke on Ingram Micro Cloud Marketplace, a leading
automated cloud services aggregation platform that allows
Resellers, partners and SME customers to purchase, provision,
manage, and invoice cloud services from multiple vendors with
confidence and ease.The portfolio of cloud services available
on Ingram Micro Cloud is constantly being enhanced; more
recentlyMicrosoft Azure has been added to Ingram Micro
cloud. Partners can now offer Azure in a flexible consumptionbased, pay-as-you-go pricing model through the Microsoft
Cloud Solution Provider (CSP) program. The Microsoft Cloud
Solution Provider program empowers resellers to fully own the
end-customer relationship. This enables them to manage the
end-to-end subscription lifecycle which helps ensure greater
customer satisfaction, higher renewal margins and top line
cloud revenue.
Ingram Micro Cloud allows resellers to quickly bring the
Azure suite to a wider client base by accelerating time-tomarket and eliminating operational complexities. Resellers
can also easily differentiate their offerings by bundling
their own services with Azure and other Microsoft cloud
solutions including Office 365 for greater upsell and crosssell potential.
Cloud Marketplace
With Ingram Micro Cloud, our partners can provide an
choice of world class SAAS and IAAS solutions to their
customers as they look at transforming their consumption
models from on-premise to the cloud
Today, Ingram Micro is the leading cloud marketplace and
aggregation platform. The marketplace is deployed globally
across North America, Europe and Asia Pacific. The number
of solutions that are available on Ingram Micro Cloud is being
constantly enhanced as more and more vendors integrate their
cloud solutions on to our marketplace
Market acceptability for cloud
The cloud business is among our faster growing businesses.
We are seeing quarter on quarter growth. I expect it to become
a significant part of our overall business in a few years time.
Growth of Distribution Market
There is tremendous opportunity for growth in India.The
PC penetration is very low and is at 8-10% in the country. The
benefit that technology can bring to the common man is well
known. For scaling business in India and getting more users
to use technology, we have to work with industry leaders to
enable compelling use cases at affordable prices and make them
available across the length and breadth of the country.
Ecommerce impacting Distribution business
Ecommerce has not impacted our business because they
buy from us. They are like another customer for distributors.
Lot of people who are selling on the marketplace is ultimately
our resellers. If the business is doing well in the marketplace
14
November 2016
www.varindia.com
Jaishankar Krishnan
Sr. Vice President & Chief Executive – India,
Ingram Micro
then they will buy more from us. The advantage is that online
marketplace is providing is larger access of the products to the
whole country, anybody who has access to internet can log in
to online marketplace. So they are helping to grow and expand
the market to some extent. Even in mature markets like US
and China, online is not 100%. It is at the most 30-40%. In
India it is hardly 10% currently. Ultimately the customer will
decide who will succeed and there will always be a balance
between online and offline.
Government Initiatives
Government initiatives like Digital India, Smart City
etc will expand the market for IT vendors and distributors
because the whole purpose of these projects is to enable more
citizens to use either government services or have access to
high quality infrastructure like broadband connectivity. As
people will get comfortable to use technology, they will buy
more PCs, printers, networking products etc.
Vision
With the channel ecosystem, we bring tremendous value
to the brands. In a country like India, there is a very strong
case for vendors to work with channels and distribution to
take their products to the market in a cost effective manner.
Channel partners are the most efficient route for addressing
the large geography and the large SMB customer base that
exists in India.
To learn more about the Ingram Micro Cloud Marketplace,
please visit: http://ingrammicrocloud.in/