ITALIAN FASHION
By Lara Dallanoce, Italy
Is considered one of the most important in the world, along with those of France, the United States of America, Great Britain and Japan. Fashion has always been an important part of Italian culture.
Italy begins to operate in high fashion in 1949, which ended the war. The Italian fashion becomes an international cult when the Fontana sisters become famous thanks to the wedding dress made for Linda Christian on the occasion of her marriage to Tyrone Power. In those years in which the Americans took possession of Cinecittà and the cinema from that time brings a lot of work to Fontana sisters but also to the emerging new designers such as Emilio Frederick Schubert, Valentino, Roberto Cappucci, Iole Veneziani, Biki, Germana Marucelli. The boom of the 50s allowing Italy to go into competition with countries such as France, leader in the industry. The first Italian parade, which dates back to the birth of Italian haute couture, takes place in Florence by the Marquis Giovanni Battista Giorgini that February 12, 1951 at his home in Florence organized the “First Italian High Fashion Show.”
GIORGIO ARMANI
His first collection dates back to 1975; Already you can see the unique touch of the master, who did the expressive simplicity and consistency of the creative leitmotif of all his collections of all time, imposing its refinement in the unique “Armani Style”. Its sober and elegant style is seen especially in business suit, designed for dynamic women, masculine-cut trousers and jackets help to describe a woman with simple features.