[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 6

It is important to note that the First Impression Frame is significant for both the App Store and Google Play, but assets found in the First Impression Frame differ across platforms. Hence, what works for one platform will not necessarily work for the other. More on this here. The First Impression on the App Store vs. Google Play Featured Graphic Icon Poster Frame Screenshots Icon Short Descripti on App Preview The most dominant asset in the First Impression Frame on the Apple App Store is the First Impression Gallery (the first two App Preview videos/screenshots in the Gallery), while the most dominant asset in the First Impression Frame on Google Play is the Feature Graphic. Since we were focusing our optimization efforts on Wallapop’s Apple App Store Product Page, we knew that redesigning the First Impression Frame with a focus on the Gallery would boost conversions. [email protected] 5