[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 3

Summary StoreMaven played a paramount role in Wallapop’s efforts to increase app install conversion rates. This e-commerce, ASO case study will show how StoreMaven was able to provide Wallapop with four major gains: • Increased App Install Conversion Rates by 26% in Test 1 • Increased App Install Conversion Rates by another 14% in Test 2 • Guided support in the design studio in order to understand how each store variation should look • Data-informed insights for future testing Wallapop Control Variation StoreMaven 1st Test Winner 26 StoreMaven 2nd Test Winner 14 “With StoreMaven, we have learned how to optimize app store installs from our organic traffic” Marta Gui, Growth Hacker at WallaPop [email protected] 2