DYSON AND THE BAGLESS VACUUM CLEANER / TUTORIALOUTLET DOT COM DYSON AND THE BAGLESS VACUUM CLEANER / TUTORIALOUT | Página 4

Revenues for the year were £190 million but surprisingly net income
was £29 million- 15% of sales (see Table 1.1).
1 This case has been written as a basis for class discussion rather than
to illustrate effective or ineffective managerial
or administrative behaviour. It has been prepared from a variety of
published sources, as indicated, and from
observations. Table 1.1
Sales
(value of
units sold
£000’s) The spectacular growth of Dyson
1400 Dyson 1200 100 100 80 60 Electrolux
Hoover 40
Panasonic
Vax 20 Goblin
Miele
0 time
1994 1995 1996 File: cyctable2 Background
Prior to the development of the bagless vacuum cleaner James Dyson
had already demonstrated his prowess as a designer and
businessman. He was responsible for the “ballbarrow”. A
wheelbarrow that revolutionised that market by using a ball rather
than