DyNAMC "Alliance" November 2013 Issue 2 | Page 13

Strategic alliances in business involve the sharing of knowledge and expertise between partners as well as the lessening of risk and expenses in areas such as relationships with suppliers; and the development of new products services and technologies. In business, typical strategic alliance development processes involve these phases: Strategy Development; Partner Assessment; Contract Negotiation; Alliance Operation; and Alliance Termination Strategic alliances in business can be beneficial and they can exist in many forms. Cooperation in the sharing of production facilities, combining of knowledge, skills and technology, marketing of each other’s products using existing distribution networks and co-funding of projects are the benefits of strategic alliances. Other types of alliances for example, racism and ethnic discrimination in this country have been a major issue since the colonial era and the slave era. Legally sanctioned racism imposed a heavy burden on Native Americans, African Americans, Asian Americans, and Latin Americans. Major racially and ethnically-structured institutions included slavery, Indian Wars, Native American reservations, segregation, residential schools for Native Americans, and internment camps. Historical racism continues to be reflected in socioeconomic inequality, and has taken on more modern, indirect forms of expression and continues to occur in business, employment, housing, education, lending, and government. In closing, discrimination exists in numerous forms but “We the People” do not have to stand for it. Discriminating against race, age, gender, sexual preference, mental ability, technological aptitude, and on and on, has long been a problem that needs to come to a halt. Discrimination is unethical no matter what form it is in and there are ways to fight against it. The best thing “We The People” can do is to educate ourselves on discrimination laws; being equipped for battle when it rears its ugly head and learning to recognize the problem when it exists. “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” - Dr. Martin Luther King Jr., 1963 13 • DyNAMC