Jeff said : He said :
The world in general is coalescing when it comes to health , specifically respiratory health .
And there will come a point where people will want a centralised system for vaping as well .
The e-liquid titan outlined his own strategy for moving into the blossoming UAE market , saying that he plans to rise to the top .
He said :
I only ever see us in one place whenever I go anywhere … I don ’ t go for number two and I certainly don ’ t go in to fail .
It ’ s like the old adage , ‘ if you believe it and you say it , you can manifest it ’, but it ’ s the persistence and the consistency where I think people lose it .
Our mission is to remain present , to continue to advertise , to promote the industry and – more than anything – continue to share the ‘ stronger together ’ message .
Jeff highlighted that this is his first time visiting Dubai and , while he ’ s looking forward to taking in the sights , he ’ s more interested in the chance to take his world-leading brand even further .
Anytime I ’ ve never been somewhere , I ’ m always excited about seeing it for the first time .
I ’ m a geek , so I ’ ll do a little research … and coming from a construction background , I love the architecture .
Other than that , I ’ m excited that we have a golden opportunity , both for myself and for the Innevape brand .
Jeff stressed that events like this allow brands to build lasting industry relationships which , at a time when the ‘ stronger together message is everything ’, couldn ’ t be more important .
He said :
I truly appreciate all of the people that I have and still work with because , as every businessperson I ’ ve ever met hammers home , it ’ s all about relationships .
I ’ ve been in the entertainment industry , the music industry even the film industry , but no matter where you are , having ‘ a guy ’ is the most important thing . I am the same way from the day you meet me until the day I die . I ’ ll work 24 hours a day to get the job done and I ’ ll hold my relationships dearer than anything in this world … because I know that they are the key to everything .
DUBIA SHOWGUIDE | 19