With the major influx of residents flocking to DTLA
to occupy condos, lofts and apartments, the de-
mand for art has increased dramatically, expand-
ing the urban art scene.
This resurgence coupled with downtown’s pop-
ular Art Walk that takes place the 2nd Thursday
each month has motivated some artists to set up
shop in DTLA.
One of those artists is DTLA resident Cinzia Fer-
da who opened her studio across from Grammy
Museum and LA Live. And the style of her work
encouraged her to make that move.
“People were commenting how perfect my art-
work is for downtown dwellers and commercial
décor so I decided to make the move,” Cinzia said
in a recent interview. “My artwork is more visible to
a lot of DTLA residents and business owners than
it could ever be in a gallery several miles away.”
In the art world, modern minimalism and 60’s era
psychedelic may seem miles apart, yet with the
stroke of a brush Cinzia’s collections cross the di-
vide...and it all happens right in the neighborhood
she also calls home.
“When I walk through the streets of DTLA sur-
rounded by historic buildings fused with modern
skyscrapers, it’s electric,” Cinzia added. “I’m in-
spired by the ‘new’ meeting the grittiness.”
Cinzia lives her life in that same style. While her
personal two-bedroom digs are located in a mod-
ern high-rise, her thriving studio space is in a his-
toric structure. “Living and working in DTLA was
an easy choice for me…there’s a renaissance go-
ing on and I am thrilled to be a part of it,” she said.
The broad range of collectors of her abstract art-
works includes pro athletes from the NBA and
NFL and rockers like Wally Palmar, lead singer of
The Romantics, most recognized for his hit ‘What
I Like About You’.
Recently, while in Los Angeles recording with his
new group, The Empty Hearts, Palmar and wife
Kelly visited Cinzia’s studio and took home an
original piece called Urban Zebra for their subur-
ban home outside of Detroit.
“Cinzia is incredibly talented and her art is diversi-
fied,” said Palmar. “She had exactly what we were
looking for.”
Interior designer Lana Helda from the Avvici Group
in Los Angeles/Newport Beach has first hand ex-
perience collaborating with Cinzia.