DTLA LIFE MAG #30 | HOLIDAYS 2016 | Page 28

Some concepts just pulse with energy. Live Obligated Los Angeles (LOLA)was born with a single product. Take a classic duffle bag, constructed of high-grade leathers in deep saturated colors, be demanding as far as construction, detailing and hardware and the possibilities just start to unfold. The name? an expression of the all-in sensibility that drives the company. Prices? The smallest LOLA bag, the Bijou, retails at $200, with the premium Icon bag ringing in at $1,000. In one short but intense year, partners Quinn Patterson and Matthew Palace have built up from a duffle bag to a line that features 6-18 bags for both men and women, and they are just getting warmed up. By sourcing leathers locally and manufacturing in DTLA, LOLA customers are not limited to the displayed samples. Custom orders can usually be executed in a week, depending on the materials and detailing requested. The line is shown by private appointment only, but all you have to do is visit the website to get that started. Just recently, the company signed Oakland Raider, DeAndre Washington, Vanessa Simmons and Chris Baker of the Washington Redskins as brand ambassadors. A new advertising campaign is being developed as you read this. And we will get to say; we knew them when! LIVE OBLIGATED LOS ANGELES (LOLA) 620 S Spring St Los Angeles, CA 90014 (213) 323 4673 www.liveobligated.com