NOT
YOUR
AVERAGE
STORES
by Cinnia Finfer
Considered by many as the pioneers of south Olive , The Well is a singularly original space . Part store , part salon , part studio / event space , there is nothing ordinary about their approach . Hatched initially as an unsanctioned hair salon / photography , studio / event space somewhere in the tangle of warehouses residing below DTLA , The Well built a nation of artists , artisans and tastemakers in the oh so coveted 18-34 demographic . But , in order to realize the vision of becoming a full circle lifestyle brand , The Well had to upgrade their quarters and get legit . So they loaded up the truck and landed at Olive and Olympic , a relatively mainstream location compared to first home , yet still comfortably on the outskirts where the edginess and energy remain . Their “ new ” turn of the century warehouse offers men and women ’ s designer fashions , hair and nail styling and a multi purpose event studio space that works like a Swiss army knife to deliver 4,000 sq . ft . of custom environment . Fully equipped DJ setup ? Check ! State-of-theart lighting system ? Got it ! Custom AV system , but of course ! Full service in house event production support-no worries !
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Step through the front door and there is an immediate where am I feeling . From the slim horizontal display window to the white curvilinear counter and undulating dark wood walls , the rulebook seems to have been tossed out the window . Clothes and accessories are displayed in cut-in racks and shelves lending an almost art gallery vibe . The merchandise is mined from local , national and international lines to deliver an intriguing blend of cut and sew and high contemporary brands , casual ready to wear with rare vintage items . The space also houses hair salon and nail station staffed by highly trained stylists and equipped to cut , color and style you with precision and grace . And one can ’ t help but wonder what is going on behind the white and acid green fanfold walls this week . A confident , original voice that should be listened to .
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THE WELL 1006 S Olive Street
Los Angeles , CA 90015 213 550 4448 www . thewell . la