DTLA LIFE MAG #21 | SEPTEMBER 2015 | Page 8

Culture is about to get a big upgrade in Downtown LA with the highly anticipated opening of our Brand New Museum: The Broad. Advance tickets for The Broad, the new contemporary art museum in downtown Los Angeles that will open to the public with free general admission on Sept. 20, will be available online at thebroad.org beginning Aug. 31, the museum announced today. The Broad also announced its hours of operation and other visitor information. Founded by philanthropists and longtime collectors Eli and Edythe Broad and designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum will be home to the nearly 2,000-piece Broad collection and will showcase one of the world’s leading collections of masterworks of postwar and contemporary art on two floors of galleries. “Edye and I are delighted to welcome everyone to this museum, and we are excited to share the contemporary art in our collection with the public,” said Eli Broad. “We are pleased to offer free general admission so that affordability isn’t a criteria to see the art. We have been deeply moved by contemporary art and believe it inspires creativity and provokes and stimulates lively conversations. We hope visitors from Los Angeles and around the country and the world visit and are similarly enriched by this art.” Founding Director Joanne Heyler added, “Opening a new public museum is a rare event and an important civic responsibility. We can’t wait to welcome the public through our doors and engage them with the collection, in a building that is itself a work of art.” Hours of Operation The Broad will be open to the public six days a week at the following times: Tuesdays and Wednesdays from 11 a.m. to 5 p.m.; Thursdays and Fridays from 11 a.m. to 8 p.m.; Saturdays from 10 a.m. to 8 p.m.; and Sundays from 10 a.m. to 6 p.m. The Broad will be closed to the public on Mondays, as well as on Thanksgiving Day and Christmas Day. Tickets General admission to The Broad is free. Advance online reservations are encouraged, but not required. For visitors who want to ensure a specific date and time for their visit, and avoid wait times during busy periods, The Broad provides advance reservation of timed tickets online at no charge. Tickets have entry times begin