Dtech Systems Growth Hacking Fundamentals | Page 12

Understanding the Funnel
● This is the act of getting anyone to
visit your website or app for the
first time. They are called visitors at
this stage because they don’t
belong to you yet.
● A user gives an email, creates an
account or make a purchase. Now
you have activated them.
● A user uses your product regularly.
This is someone that you’ve
retained. You’ve kept them
around for a period of time.