Drum Magazine Issue 4 | Page 73

Drum: Q & A 71 World Heritage Site – The Pitons, Saint Lucia. © Newton U Brown on the island. Paul Boakye met up with Minister for Tourism, Honourable Phillip J. Pierre, to discover his philosophy on What influence does American television and culture have on the behaviour of young people here in Saint Lucia? The question and the challenge we have is how to get through to our young people. If you walk in Castries now, you can see that the influence of American television and culture is international, and you could be anywhere in the world. The style is the same, the music the same, the dancing the same, everything. The problem that we have is how, if possible, to stem that flow, how to reach out and reclaim our young people. And it’s partly down to the media. What has happened is that the press in this region has become political. The press believes that its role is to attack Government. They don’t look at issues like the cultural dynamics, negative influences from abroad, or the bridging of different Caribbean interests; their role is to attack Government. The press has a responsibility, and its responsibility is to inform, not to pressure. The press has become like a pressure group. So how do we persuade the press to act more responsibly? Well, you see, anybody can become a journalist in Saint Lucia. People leave school, they have a CSE in English, they become press people. It is the only »