Drum Magazine Issue 2 | Page 14

12 Man of the Moment A profile of Kanye West by Jon Hill T hat a near-fatal car crash should be the catalyst that thrust Kanye West from backroom hit-maker to bona-fide star is probably an irony that the 26 year-old was only able to appreciate in hindsight. Within weeks of having his jaw wired shut, he cut his breakthrough hit Through the Wire, an account of his triumph in the face of adversity that sets the standard for The College Dropout, an album shot through with incisive social commentary, mordant wit, and killer beats. The term ‘producer-turned-rapper’ usually rivals only ‘bodybuilder-turned-proctologist’ in its ability to induce an involuntary shudder of dread (especially with P. Diddy still inflicting his painfully inept rhyming on the listening public), but West demonstrates on Get ‘Em High that he has a flow which, while no rival to his mentor Jay-Z, is plenty slick enough to put him up with the big boys. West cut his teeth on Jay’s classic The Blueprint album, and went on to produce tracks for artists from Ludacris and Lil’ Kim to Talib Kwelli and Alicia Keys. The diversity of his former clients, and of those who supply guest spots on The College Dropout, illustrates the unique position West occupies in the hip-hop universe. Styling himself as ‘the first nigga with a Benz and a backpack’, he fuses hot, infinitely commercial beats with droll, socially conscious lyrics, avoiding both the tedious gangsta-isms of mainstream rap, as well as the often-unpalatable crunchiness of traditional backpacker fare. Possessed of a self-awareness and humanity that is exceedingly rare in hip-hop, West treads where other rappers either can’t or won’t. The soulful All Falls Down beautifully encapsulates the Catch-22 of young African-America, hoodwinked into trying to buy into an American Dream that has no place for them. Both incisive (“we tryin’ to buy back our 40 acres”) and emotionally bold (“things we buy to cover up what’s inside”), it is the heart of this wonderful album. Kanye West has produced a provocative, moving, danceable masterpiece. And by including a number of skits that are actually funny and intelligent (rather than tedious), he has achieved the hip-hop equivalent of alchemy. The College Dropout has raised the bar for the rest of the field. Any takers?