on your vehicle. If you lease your car, then you could opt for magnetic marketing signs which can easily be peeled off.
When I started many years ago I approached the local Territorial Army (now Army Reserve) with the view of teaching the recruits or upgrading drivers to HGV (as it was then). With the government looking to have an Army Reserve of 30,000 some of these will need to be taught to drive.
There are many other ways of marketing your instructor services, be creative and hopefully you will start to see the rewards. Remember which ever advertising methods work for you, should be continued, the most successful brands keep advertising to keep their number one position.
Many youngsters of the age you are trying to recruit to your driving school are very computer savvy; they appear to have an electrical item of some description or another prominently in their hand. You need to have some business presence on Facebook and Twitter. Allow pupils and potential pupils to see what you are about. Let pupils post their successes. Be aware of the Terms and Conditions that Facebook impose on users.
Advertisings and marketing does not always give instant results, this is why you must continue to get your name out into the public domain. Better to have too many inquiries than the phone not ringing at all.
Look round your area if one driving school seems to be busy have a look at what they are doing different to you. Look at their web site, has yours been up dated. Does it sell you and your business to potentual pupils if not sort it or you willcontinue with low numbers.
This is just meant as a prompt to you to get 2014 off in a pro-active manner, no way is it meant to be a definitive marketing advice or strategy.