The Advertising Standards Authority.
New ruling from the ASA with regards to;
BookingsDirect.org.uk
http://www.asa.org.uk/Rulings/Adjudications/2013/11/BookingsDirectorguk/SHP_ADJ_239128.aspx
This business is registered at the following address;
PO BOX 11402
Dubai Media City
Dubai
The complaint was lodged by the DSA and the ASA upheld some of the complaint. However with the business being registered oversees they are outside the jurisdiction of the ASA.
The use of certain colours and in a style similar to the old DSA site complaint was not upheld. New users of the BookingDirect.org.uk site were unlikely to be aware of the old DSA site, logos and colours that changed in October 2012.
BookingDirect.org.uk also advertised a 24/7 cancellation finder service.
Considering that the DSA site only operates between 6am and midnight, how is it possible for an outside business to offer a 24/7 service.
DSA have recently become proactive in trying to protect test candidates from being over changed via websites that are unrelated to the DSA.
We at Dib-Unite have also made many complaints to the ASA with regards to false advertising.
We also bring these types of sites, similar to the above to the attention of the DSA.
There is a further ruling on page 19