Advertising Standards Authority ruling
Book Your Theory Test Ltd
Unit 3 104 Nechells Place Birmingham B7 5AB
Date:
6 November 2013
Media:
Internet (search engine)
Sector:
Business
Number of complaints:
1
Complaint Ref:
A13-239178
Ad
A Google sponsored search result for www.book-your-theory-test.co.uk, stated “£31 Book Your Driving Theory Test Unlimited Retests Until You Pass!”.
Issue
The Driving Standards Agency (DSA) challenged whether the £31 price claim was misleading, because they understood that the advertiser charged a minimum compulsory booking fee of £8.50 and the cost of booking a test with “Unlimited Retests” was £59.50.
Investigated under CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.17 and 3.18 (Prices).
CAP Code (Edition 12)
3.13.173.18