EDGE AND NON-EDGE SOFTWARE USERS

Acquisition Program

01 STEP

Page Location

DRIVERETAIL . COM WEBSITE

GO TO THE DRIVERETAIL . COM WEBSITE HOME PAGE :

• Click " Products " tab at top navigation bar and select a category under " DIRECT MAIL MARKETING "

• Preview 600 + professionally designed mailers from 40 + categories and select the mailer you want sent to your prospective new customers

• From the Product Page of the mailer you selected , click " PURCHASE A LIST " underneath " ONLINE POST OFFICE " options

Directions

UPLOAD OWN LIST

PURCHASE A LIST

CUSTOMIZE

Upload your own list of customers and send this direct mail design template ( no minimum print quantity )

Purchase a trageted list of customers and send this direct mail design template ( no minimum print quantity )

Customize this direct mailer by changing headlines , copy , and jewelry images ( 1000 pcs . minimum print quantity )

02 STEP

ONLINE POST OFFICE

ON THE ONLINE POST OFFICE PAGE :

• Enter your Edge ID or Program Key issued to you upon completion of your store registration

• Enter Direct Mailer Contact Details including your Call-to-Action ( Promotional Offer and Disclaimer )

• Select Postage Class and Confirm Mailing Date

• Click " I Understand " to avoid sending multiple mailings to the same address ( See step 4 below )

• Click " I Agree " to be redirected to our geo-targeting tool

03 STEP

GEO-TARGETING TOOL

SELECT " GENERATE A TARGETED DIRECT MAIL LIST " TO GO TO GEO-TARGETING TOOL :

• Under " Geography " select option " Radius around an address " and enter your store address in search bar

• Click your store address that will appear as a validated address in the drop-down menu

• To the right of the address bar , move the " Radius ( miles )" bar to increase or decrease your search distance

• Below the map , keep the " Demography " at " Single Use " - don ' t change this setting

04 STEP

GEO-TARGETING TOOL

• Underneath " Demography ", click the drop-down menu arrow underneath " Database Type " and select " Consumer "

• Click the drop-down menu arrow underneath " Search Field " and be sure to select " Unique Addresses Only ". Keep the " Search Value " as " Yes " and click the + button

• Add as many additional " Search Field " criteria ( Age , Gender , HHI , etc .) as needed to better fit your search to your customer profile

• Click " Next "

06 STEP

PAYMENT

PAYMENT PAGE :

• Please note you are purchasing your List and Data Quality Service ONLY . A separate Order Confirmation email will be sent to you for Printing + Postage charges ( Total x Product Price ) associated with your job .

• Click " I Understand "

• Click a payment option ( PayPal , PayPal Credit , or Debit / Credit Card ) and enter your credit card information

• The Printing + Postage charges associated with your job will be emailed to you and your credit card on file will be charged

Denotes Important Step 6