Gulp Element
ARE CRAFT
ALCOHOLIC
BEVERAGES REALLY
A THING?
By JADE ANIM
A
s time changes,
so do the needs
and wants of
people. The
beverage industry is among
those that are particularly
affected by the evolving
desires of consumers. After
all, variation is important if
you don’t want consumers
to get sick of your product
at some point.
To s o m e , m a i n s t r e a m
beverage products that are
mass-produced and offer
the same generic taste just
don’t cut it anymore, which
is why the emergence of
craft alcoholic beverages has
defi nitely been a godsend to
everyone.
A craft beverage can be best
described as a drink that is
handmade and creatively
produced in small batches.
Craft alcoholic beverages
typically feature quality
ingredients that are organic or
locally sourced. This type of
beverage has a certain appeal
to consumers primarily
because of how different it
tastes and feels compared
to other mainstream drink
products.
The unique qualities of a
craft alcoholic beverage
Drink Asia
18
The craft beer
industry is
far ahead of
its alcoholic
beverage
contemporaries
because it has
been around
since the 1970s,
which is the
decade when
the craft beer
movement
picked up steam
and surprised
the country with
a new kind of
beer.
March-April 2020
can be attributed to the
innovation and passion of
the brewers or producers
and the exceptional quality of
ingredients that they use. But
are craft alcoholic beverages
really a thing? The answer is
yes. So far, beer, wine, cider,
and cocktails are among the
alcoholic beverages that have
their own crafty versions.
The craft beer industry itself
is already well-established
and has a decent amount of
following behind it. However,
the craft wine, cider, and
cocktail industries are
currently in their infant stages
and have yet to generate
some signifi cant buzz in the