Trends
FLEXIBLE, COMPACT AND GENTLE ON RESOURCES:
KHS NOW ALSO LABELS CANS
• Systems supplier expands its labelling portfolio
• Compact machine with low energy consumption
• Flexible marketing options through self-
adhesive labelling
D
ortmund, May 8, 2019 – Most decisions to buy are
made directly at the point of sale: the significance of
product presentation is growing, with an attractive
visual appearance becoming ever more important. KHS
is therefore now also offering its successful Innoket Neo
labelling series for cans to manufacturers of small batches
and producers with a high brand variety. The machine
opens up new avenues in product marketing and flexibility
in production. Warehouse capacities are reduced and
energy is saved.
Images of production shops filled with pallets of differently
printed empty cans will soon be a thing of the past. Says
Cornelius Adolf, labelling product manager for KHS, “We’ve
expanded our existing portfolio to include can labelling to
give the customer more design options and enable these
designs to be implemented faster with smaller warehouse
capacities.” This is because minimum order quantities and
long delivery times for empty cans limit flexibility. It is now
possible to order unprinted cans within a much shorter
period and to label them using the KHS Innoket Neo, thus
simplifying logistics processes.
Wrap-Around Labels with Optical Alignment
The Innoket Neo can be used to apply self-adhesive film or
paper labels. Here, the container can be either partly or fully
wrapped with a label – including optical alignment. “The
look and feel is unique”, is how Adolf explains the results
of the self-adhesive labelling method. With this technology
beverage producers can also respond much more rapidly
and flexibly to the steadily growing variety of products and
labels on the market. With this system the design or logo
can be changed within a few hours and the cans dressed
with suitable motifs. “Customers can even print their own
labels. This considerably shortens the time to market. An
attractive product is a clear distinguishing criterion at the
point of sale,” says Adolf. As no cans with varying motifs
have to be ordered, costs are also cut as higher numbers
of unprinted containers can be purchased.
The space-saving machine with its 14 can plates driven
by servomotors comes from the established Innoket Neo
Drink Asia
8
module system and gives manufacturers of small batches and
producers with a great variety of brands many benefits. At
high machine availability up to 35,000 full or empty cans in
all standard sizes can be labelled per hour. The machine can
be positioned upstream or downstream of the filler. Format
changeovers are quick and do not require any additional
tools. The labeller also has a high level of energy efficiency,
with a power consumption of just five kilowatts per hour.
Suitable Can Filler Supplement
BrewDog, which claims to be the biggest independent
brewery in Scotland, is already using the new labelling
technology in combination with the KHS can filler already
successfully established on the market. “Both machines
supplement one another perfectly,” smiles Adolf. “We
draw on decades of experience when developing systems
for our customers and take heed of the changed demands
and conditions governing the entire filling and packaging
process.”
* For more information go to:
www.khs.com/en/media
July-August 2019