Drink Asia July August 2019 | Page 30

Drink Wrap ASEPTIC PACKAGING OF BEVERAGES By : ANURAG MISHRA - Food Safety Professional T he global beverage industry is expected to reach $2 trillion by the end of 2021 with a CAGR of approximately 3 percent from 2016-2021. The key drivers for this growth are rapid urbanisation and increasing per capita income. The global beverage market looks exciting with trends and opportunities for alcoholic and non-alcoholic beverages. Also, these emerging trends have a direct impact on the dynamics of the industry. Trends like the use of natural flavours/sweeteners to fulfil consumer health requirements/concerns and increased interest in exotic drinks are also responsible for the bump in the beverage industry. The beverage industry is witnessing tremendous growth in all segments. Initially, the beverage world was limited to the water, milk and juices, and then tea, coffee, alcohol, wines, sodas and ciders added to the list and now this family keeps on expanding. Generally, based on the alcohol content the beverages are classified into the following main categories: Non-alcoholic Beverage: A non- alcoholic beverage is a drink that does not contain alcohol. In the US, a drink which contains less than 0.5 percent alcohol by volume is also termed as a non-alcoholic drink, e.g. low-alcohol beer and apple cider. Some other examples of non-alcoholic beverages are: milk; water; tea; soft drinks; coffee; soda; juices; mocktails; smoothies; energy drinks; etc. Alcoholic Beverage: Any beverage Drink Asia 30 July-August 2019 which contains ethanol is considered an alcoholic beverage e.g. beer, wines, cider, hard alcohols, cocktails, etc. Be it an alcoholic beverage or a non- alcoholic beverage the consumer always wants the drink/beverage to taste like the same as it was originally developed even after processing. The other important factor they look at in the beverage is that it should stay longer and safer with the same quality. The limitation of most beverages is shorter shelf life due to microorganism contamination (spoilage) and to encounter spoilage and increase the shelf life a variety of processes are being used. Also, the beverages are preserved by using a combination of preservatives, today which are not liked by modern consumers due to their