Drink Asia July August 2019 | Page 22

Raising a Toast than the herbs produced in plain regions. They are dried by sun and/ or shade drying or machine drying. As most herbs are seasonal, the long term cold storage at appropriate temperature becomes a need. Herbs need to be cut in different sizes based upon the target product. Powdered herbs are not good for consumption, and also they do not have aesthetic appeal. Moreover, pulverization or multiple rounds of cutting result in loss of aroma. In order to stop any bacterial growth, sterilization of herbs is very much essential. Certain herbs like chamomile, mint, tulsi, etc. are quite susceptible to insects. These herbs are sterilized using sterilization processes such as: steam; gas (Ethylene Dioxide); gamma rays; microwave; etc. On the other hand, tea has its own quality factors, these are mentioned below: • Whole leaf teas are better in comparison to broken leaf, fanning and dust. Whole leaf tea leaves require a lot of space for expansion and therefore come in loose packs, or pyramid-shaped teabags. Conventional teabags have tea fanning/dust which is relatively poor in quality; • Darjeeling teas have the best aroma, whereas Assam teas are strong in taste; • First Flush teas produced during March-April have the best aroma. Second Flush teas produced during May before monsoon are strong in taste, and have a g o o d aroma. The quality goes down after monsoon; • Good quality of tea would have only top bud and two leaves of the plant termed as ‘Premium Pluck’. Also, herbs and teas have different brewing parameters. Herbs are typically brewed at 99°C for 5 minutes, whereas green tea is brewed at 80°C for 2 minutes. Blending experts overcome this issue by managing the ratio of tea and herbal ingredients and also use some dominating herbs to suppress the bitterness of green tea. Demands Attention to Show Better Results Not all herbs are water soluble. Certain herbs are alcohol soluble. Herbal tea formulation makers often don’t consider this factor while making new formulations. Bioavailability determines the quantity of active herbal ingredients in the dosage. If too many herbs are put in a formulation, and brewing process is limited to 90°C for 3-4 minutes, then in this scenario, the availability of active ingredients in tea becomes low. The herbal teas are targeted to become part of daily life lifestyle; the long term usage of he herbal teas should yield positive results. In order to claim health benefits, the manufacturing c companies need to conduct clinica clinical trials and seek Ayush’s product approval. As it is an expensive and time- consuming affair, many c companies take a short cut and d don’t claim intended health be benefits on the product p packaging. T Th h ey spread customer They Drink Asia 22 July-August 2019 awareness using social media/websites and other communication channels. Future Trends The tea industry is going to witness some future trends and these trends are likely to define the growth of herbal tea segment over the next decade. E.g. herbal milk tea: 95 percent of people in India consume milk tea, and are likely to continue to do so. Addition of herbs to milk tea could make it a healthier option. Some companies are already exploring such teas. Other than this people are likely to choose herbs based on their specific health needs and request herbal tea manufacturers to make a suitable tasty blend incorporating those herbs. Also, there are unique herbs produced in remote regions whose knowledge is limited to locals/tribes in those regions. Discovery and production of such herbs would get more and more institutionalised, and incorporated in herbal tea industry!