Drink Asia July August 2019 | Page 21

As part of their fi rst introduction to herbal teas, people see this tea for detoxifi cation and slimming aware of the enormous health benefits associated with ancient Indian ayurvedic herbs. Also, they understand that most of the common herbs have no or little side effects, and any little side effects are far outweighed in relation to the potential health benefits. These herbs go deeper than green teas in addressing specific health aspects. Additionally, with warm/hot water as the media, the absorption of herbs in the form of herbal tea is better in the body. Based on their mode of action herbal teas can be categorised into two segments: Wellness Segment: It covers basic health themes like detoxification, immunity system, slimming, relaxation, refreshing, digestion, metabolism etc. Illness Segment: It covers chronic issues like diabetes, high BP, Uric acid, Joint Pain, Acidity, Blood purification, Thyroid, Cancer etc. Green Tea is Good, but Herbs do Better! Green tea provides a good base to health needs, but there are popular Indian herbs available for specific health issues. Thanks to the internet and various social media platforms, a large segment of society is reasonably As part of their first introduction to herbal teas, people see this tea for detoxification and slimming. There are different herbs present for detoxification of different body organs. There are many formulations available in the market for Detox teas. As people are getting more aware about their Drink Asia 21 July-August 2019 benefits, they look for teas for their specific health needs. This segment is in its grooming phase. Herbal Tea Formulation Process The tea industry is also experimenting with herbs by blending green tea with one or two basic herbs like tulsi, mint, lemongrass, chamomile, ginger, etc. The researchers work on the established ayurvedic formulations and modify the same to replace bitter tasting ingredients by additional suitable herbs. Also, consumers tend to get more convinced about the efficacy of the blend if more herbs are used in making the formulation. Nowadays, blending 10-20 herbs in a formulation has become a common practice. Herbal Teas are Superior Option to Premixes and Herbal Extracts Premixes are blends of extracts of tea, spices, fruit and herbs in solid powder form that get dissolved in hot or cold water. These offer convenience and taste to make a hot or cold drink, and therefore, have gained a lot of popularity in offices. From the quality and health perspective, natural herbal teas are far superior to premixes as the extraction process results in loss of natural aroma and original properties of tea/herbs. Quality Aspects of Herbal Tea As this is a relatively new product segment, the customers are not able to understand and appreciate inherent quality aspects! They accept herbal teas as long as teas have aesthetic appeal and acceptable taste. The origin of herbs, production practices, and the process of drying, storage, cutting and sterilization play an important role in determining the quality of herbs. Organically produced herbs in the pollution-free and dust- free Himalayan region are far better