Corona’s new twist – stackable beer cans
C
orona may have just made the usual six-pack (pun
intended) of beer an old old thing.
Corona is presently testing out a new type of beer can, to get
rid of its plastic six-pack rings. The new cans have threading
at the top and bottom that allow them to be connected
and stacked on top of each other, creating a long staff of
Corona beers.
Corona Fit Packs have been specifically designed for this
interlocking feature. Not only will this allow Corona to sell
beer cans without the plastic rings, but it will also allow for
a wider variety of quantities to be sold. Apparently, the new
system is strong enough to hold ten cans in a single stack.
way of packaging the popular piece of Americana. Corona is
hoping that their new stackable cans are the solution.
Of course, ten cans would stand about four-feet-tall, which
may or may not be more convenient to carry around than
a traditional six-pack. In a promotional video for the new cans, Carlos Ranero,
Marketing VP for AB 1nBev, says, “In the beverage industry,
there have been many solutions for cutting back the use of
plastic; however, none has been fully adopted because they
require the use of other materials. This solution has a very
simple approach that can bring great financial benefits thanks
to the complete removal of plastic materials in packaging.”
Six packs have proved to be a difficult problem for the
beverage industry. As the world moves away from single-
use plastics, companies have struggled to find an alternative The cans are being tested in Mexico, Yahoo Lifestyle reports.
If they prove successful, they could be introduced into
additional markets.