Topical–National
Tetra Pak: The future of packaging is undoubtedly digital
F
ood and beverage manufacturers and brand owners face
a wide range of future challenges, from the pressure to
ensure traceability of their products, through to the need
to identify better ways to engage with consumers. The
positive for companies wrestling with such challenges is
that the digitalisation of packaging can address many of their
current pain points. Recognising that, Tetra Pak has created
the Connected Package platform to enable manufacturers
to give their products a digital life.
Tetra Pak Connected Package platform is designed to help an
industry that faces pressures on multiple fronts. Consumers
want safe, healthy food that is made from responsibly-
sourced materials and where possible shipped in recyclable,
environmentally-friendly packaging. That diverse set of
demands is pushing manufacturers to transform multiple
aspects of their operations simultaneously. the way that shifts in consumer attitudes have quickly turned
supply chain transparency from an option to a requirement.
Food and beverage manufacturers need to make their
operations more energy efficient and strive to achieve the
lowest possible carbon footprint. To complicate matters,
companies need to implement these major changes while
revising oversight of the value chain to ensure they know
where all their products are all the time and can respond
quickly to quality concerns. Today, almost all consumers think transparency is important
and are willing to pay a premium for transparent solutions.
Around three-quarters of consumers are more likely to
switch to a brand that provides in-depth product information
that goes beyond what is found on the physical label. Even
more people see value in being able to use smartphones to
get extra information while in a store.
The modern, connected consumer is particularly sensitive
to quality failings, as well as the state of food and beverage
supply chains more generally, and bad publicity can fuel lasting
changes in their buying habits.That sensitivity is reflected in Consumer prioritisation of transparency provides
manufacturers with one way to increase loyalty to their
brands. The demand for relevant experiences, real-time
interaction and personalised content offer other ways.
Auric Beverages Plans To
Expand Across 25 Indian Cities
In Next 5 Years Auric Beverage is a smart drink, which is tasty, and has
anti-ageing herbs and restores balance and vitality in
a ready-to-drink format. At present, the drink has
three products, Mind Rejuvenation, Body Defence and
Skin Radiance.
A
uric Beverages aims to expand its presence across 25
cities in India in the next five years.
Deepak Agarwal, Founder, and CEO, Auric Beverages, said,
“By applying the trusted wisdom of Ayurveda and modern
science, we have crafted an all-natural beverage for the
mind, body, and skin that increases the lifestyle functionality
and efficiency. We are offering a product, which is a healthy
replacement for obvious choices like sugary drinks, juices,
carbonated beverages, and flavoured water.”
Auric’s pure functional drink is available in a compact, easy
to carry format and has a shelf life of four to five months.
The beverages offered are rich in antioxidants, 100% vegan,
sugar-free, chemical free, doesn’t have any preservatives and
artificial flavours.
Drink Asia
10
July-August 2019