Gulp Element
FROM
FARM TO
BOTTLE
HERE’S WHY YOU
SHOULD MAKE THE
SHIFT TO COLD-
EXTRACTED JUICES
By : DIPTI MOTIANI
Founder & Chief Product Offi cer,
Second Nature
F
or the longest time, consumers were buying and consuming all
kinds of food without giving health factors a second thought. Now,
however, there is a rising consciousness amongst consumers in
India, where the shift to ‘au naturel’ is being given great importance.
We are now living in a ‘label-checking’ world, where people want to
know what goes into what they eat and drink. They want to ensure it
is healthy and as close to the natural source as possible while tasting
great at the same time. According to a study by Euromonitor, consumers
are now looking for ‘clean’ labels such as: natural sources of protein;
no added sugar; and reduced or low-calorie products. With this, the
market for healthy and natural foods in India has evolved greatly to
meet consumer needs.
Drink Asia
16
July-August 2019