The Fact.MR study assesses
the impact of the latest
consumer trends in the food
industry along with other
macro and microeconomic
factors on growth of the
natural food colours market
during the period 2018-
2028. Some of the valuable
insights about growth of the
natural food colours market
that are featured in the Fact.
MR study include,
• Intensifying consumer
resistance to products
containing synthetic
food colours presents a
major driving force for
the natural food colours
market.
• Increasing growth of the
clean label movement is
making consumers label-
conscious. Thereby,
food manufacturers
are resorting to natural
food colours as artificial
colours are posing an
acute risk to their brand
value.
• Natural food colour
market players need
to conform to high
standards and gain
approvals from
governing bodies
through complex
certification procedures.
Stringent quality
regulations from regional
and international
organizations may
create temporary
manufacturing
challenges for natural
food colours market
players.
• As most consumers
relate the colour
intensity and the outer
appearance of food
products with greater
taste and flavour, the
demand for unique
natural food colours is
likely to surge in the
foreseeable future.
Natural Food Colours
Market in APEJ Region
Dominated the Global
Market with Over 30
percent Revenue Share
The Fact.MR study attributes
the increasing growth of the
food & beverage industry
in the Asia Pacific region
excluding Japan (APEJ)
for a significant upsurge
in demand for natural
food colours in the region.
Rapidly-expanding scope
of the food & beverage
industry in the APEJ region
is becoming an important
factor to be reckoned with
for natural food colours
market players.
The Fact.MR study predicts
that the demand for natural
food colours will pick up
in the latter years of the
assessment period. The study
also projects that yellow will
be the most popular natural
Drink Asia
41
food colour in the APEJ
region, as the carotenoid
pigment accounts for nearly
35 percent revenue share
of the natural food colours
market in the APEJ region.
With a variety of new food
and beverage products being
launched, the APEJ region
will create more lucrative
opportunities for natural
food colour manufacturers
in the upcoming years.
Natural Food
Colours Becoming
a Part of Beverage
Manufacturers’ Most
Popular Strategies
The Fact.MR study finds
that natural food colours
are witnessing burgeoning
applications in the beverage
sector as it accounts for the
largest revenue share in the
natural food colours market.
With a mounting number
of new beverages being
introduced each year, the
beverage industry is likely
create growth potential for
natural food colours market,
predicts the Fact.MR study.
Application of natural food
colours is becoming a
March-April 2019
part of leading beverage
manufacturers’ strategies.
Beverage manufacturers
are aiming to put their
products in the spotlight
with the applications of
attractive natural food
colours, and capitalize on
the increasing demand for
packaged beverages among
the millennial population. As
colour vibrancy has found
place in popular strategies of
many beverage companies’,
natural food colours are
likely to witness amplified
demand in the beverage
industry; this is laying the
groundwork for an emerging
trend in the natural food
colours market.
The Fact.MR study provides
valuable information about
how the natural food
colours market will grow
during the period 2018-
2028. The study predicts
that the market will grow at
an incremental 6.5 percent
value CAGR, exceeding US$
14 billion by the end of the
forecast period.
* Source: www.factmr.com