resulting in it becoming a
mainstream beverage as
it differs from other cult
drinks in a way that it is a
mixture between drink and
snack which is enjoyable to
chew and drink, with pearls
or jellies at the bottom.
The other reason is the
widespread adaptability. The
global bubble tea demand,
which is growing at a CAGR
of approximately 7 percent
up to 2025, is gaining
tremendous impetus from
the fact that it can be fully
adjusted according to the
tastes of the customers as
these bubbles are available
in a wide range of flavours.
The novelty of this drink has
also propelled the market
for bubble tea in emerging
markets such as: India; South
America; and Australia.
• Milk Teas: This includes
a substitute for milk
in order to prepare a
healthier version of the
bubble tea. Delicious and
healthy milk substitutes
such as: condensed milk;
non-dairy creamer;
soy milk; low-fat milk;
almond milk; and coconut
milk are blended into the
bubble tea.
• Hybrid Fruit Milk Teas:
This type of bubble tea is
a combination of jellies,
fruits, and milk.
The sweet and original
character of this tea
has enabled it to reach
to a customer base present
in over 80 countries
globally.
The sweet and original character
of this tea has enabled it to reach
to a customer base present in over
80 countries globally
Why the Consumers
are Preferring to
“Live in a Bubble”
Bubble tea is a general term
for what it signifies. On the
basis of the ingredients used,
customers have the option
to choose from a wide range
of bubble teas and the tea
is based in either black or
green tea. According to
one’s preference, various
flavours can be inculcated
such as: syrups; powders;
or fresh fruits. The market
for bubble tea is witnessing
tremendous forward
Types of Bubble Tea
Bubble tea is made up of
a tea base (white, black
or green) and is mixed or
shaken with milk or other
fruits, and tapioca balls or
fruit jelly are added. Ice
is generally blended into
the mixture, resulting in a
slushy consistency. Different
fruits and flavours are used
in bubble tea and the most
popular varieties include
bubble milk green tea and
bubble milk tea. The various
types of bubble tea include:
momentum, mainly due to
the innovative concoctions
generating interest among
the existing customers as
well as reaching out to a
larger audience. In early
2012, McDonald’s added
bubble tea into its assortment
of product offerings, which
is a testimony of the growing
popularity of this drink.
Combined with teas of
various types, the choice
of fruit jelly or tapioca
pearls, and the amount of
milk; there are numerous
combinations of bubble tea.
Each of these combinations
possesses different nutrient
compositions offering
excellent health benefits.
This exotic beverage offers
many health benefits which
include the following:
Revitalises and Boosts
Energy: Due to the presence
of sugar in this beverage
in addition to the caffeine
found in black, green or
white tea, this Taiwanese
beverage has the potential
to provide a major boost of
energy to the consumer. A
healthier version of bubble
tea with less sugar is proven
to provide a kick start to the
person’s metabolism.
• Fruit flavoured Teas:
Extensively available fruit-
flavoured bubble teas are
prepared using fruits like
mangoes, strawberries,
lychees, green apples,
watermelons, pineapples,
grapes, and bananas
among others.
Strong Immune System:
Green tea which is used
as a base in bubble tea
contains a wide range of
antioxidants which include:
catechins; and polyphenols,
Drink Asia
19
March-April 2019