Topical–National
Gulabs Launches Three New Sharbat Flavours
G
ulabs’, the makers of tasty and delectable hand-crafted
Indian snacks, has launched three new flavours in their
Sharbats category – Khus, Kesar Badam and Chilli Khus.
These handcrafted and enticing concoctions are made using
actual raw materials and are devoid of essence or artificial
flavours.
Khus Flavour: This sweet and earthy syrup uses true Vetiver
(Khus) roots for the flavour and aroma. The syrup can be
mixed with cold water, milk, lassi or soda to experience the
best taste.
Kesar Badam: Actual premium almonds and Kashmiri saffron
are used in this earthy and luscious amalgamation for the
color, flavour and aroma. There are crushed pieces of badam
as well which one can chew on. It can be mixed with hot or
cold milk or can be used as a topping on desserts or sweets.
Chilli Khus: It is not just a spicier version of Khus, but also
has a dash of tanginess due to the presence of lemon and
green chillies, that brings out a distinctive flavour. It tastes
best when mixed in cold water or soda.
Commenting on the launch of new Sharbat flavours,
Ms. Ruchika Gupta, VP – Sales and Marketing of Gulabs
said, “We are excited receiving the initial response from
friends and family on the launch of these 3 new flavours.
We decided to bring out Khus flavour after getting feedback
and inquiries from many of our customers. Chilli Khus was
introduced out of realization that this new-age flavour can go
well, especially with the millennial generation. Kesar Badam
is a trending Indian flavour and is catching up in different
CCI Nods for Prabhat Dairy,
Thirumala Milk deal
The new flavours are available at leading food retail
outlets such as Nuts N Spices, Ajnabi, Paris Gift House
(Bhopal), Nilgiris, Casa Blanca (Pondicherry), Cheeni Kum
(Bangalore), etc. Customers can also order them through
online at Big Basket, Amazon and Gulabs websites. Packaged
in a 475 ml bottle, Khus, Kesar Badam and Chilli Khus are
priced at Rs.250, Rs.485 and Rs.275 respectively.
Products was acquiring its dairy business for Rs 1,700
crore, which is 1.09 times their sale in 2017-18 of
Rs 1,554 crore.
T
he Competition Commission of India (CCI) announced
that it has given nod to Tirumala Milk Products
to acquire Prabhat Dairy’s subsidiary Sunfresh Agro
Industries as well as the company’s dairy business. The
fair trade regulator tweeted and said that CCI approves
acquisition by Tirumala Milk Products Pvt. Ltd of Prabhat
Dairy Limited’s subsidiary Sunfresh Agro Industries Private
Limited; and dairy business of Prabhat Dairy.”
Prabhat Dairy, in a regulatory filing, said France-
based Lactalis’ Indian subsidiary Tirumala Milk
Drink Asia
food genre and snacks. As with our existing flavours, we
hope these new additions will also be loved and enjoyed
by everyone.”
10
The company has also mentioned this in a statement that
besides the dairy business, the transaction also involves
the sale of 100 percent shareholding in Sunfresh Agro
Industries, a step-down subsidiary of Prabhat, via a share
purchase agreement.
In another tweet, the CCI also stated, “It approves
acquisition by Varun Beverages of 9 manufacturing
plants and franchise rights for 7 states and 5 union
territories as a going concern on a slump-sale basis from
PepsiCo.”
March-April 2019