More service innovation at
www.drinkanddrugsnews.com
After its launch in Hackney in April 2017, the card has been rolled out in the
boroughs of Barking and Dagenham, Barnet, Brent, City of London, Harrow,
Havering and Redbridge. The scheme will be also be available in the London
Borough of Merton and in Cheshire West and Chester from April 2019.
hile the scheme and technology are national, the card can
easily be adapted locally to meet the needs of each service
and its clients. Some services have used it to help meet
their KPIs or to incentivise particular groups of service
users by setting up ‘bonus’ structures – for example, by
providing bonus points to those who complete a full
course of BBV vaccinations within six months.
Having such a flexible scheme means that each service can benefit from
national spend partner opportunities while also having smaller local independent
businesses involved. Most Capital Card spend partners are charitable or corporate
social responsibility-minded organisations that want to give something back and
reward those trying to help themselves during a difficult period in their lives.
WDP services also run monthly in-house Capital Card pop-up shops, which have
donations from local spend partners and community members. These allow service
users to ‘purchase’ goods such as clothing, essentials, toiletries and books that they
may not otherwise be able to afford in exchange for points. ‘I think the Capital Card
pop-up shop is absolutely wonderful,’ said one cardholder. ‘I think it is a very good
place to get some toiletries and helps a lot – it’s given me a boost. This morning I
was strongly grieving over my daughter and I am feeling good now.’
Service user involvement is central to the Capital Card enterprise. Service users have
enthusiastically supported the production and evolution of the card from the begin -
ning and provide regular feedback on what’s working well and what needs improve -
ment, as well as the type of spend partners and incentives that they want to see.
There have also been spend opportunities organised for more isolated service users
so that they can attend group activities with their peers. One good example is locally
organised Nando’s outings. These have had excellent feedback, with service users
describing how they allow them to socialise, avoid isolation and feel safe in an accept -
ing environment, while enjoying a meal that they wouldn’t otherwise be able to afford.
‘One of the key reasons for Havering Council awarding the adult drugs treatment
service to WDP was its commitment and drive to innovate in the sector,’ said senior
commissioning manager at the London Borough of Havering, Daren Mulley. The
Capital Card is not only local authority-endorsed but was also singled out in a
positive Care Quality Commission (CQC) report for WDP’s Harrow service in 2018,
where it was described as an area of ‘outstanding practice’ for service users. The
next step is now looking at the card’s impact in more detail. With more than 12
months of data from its Hackney Recovery Service, WDP is working with London
South Bank University (LSBU) to analyse and publish the statistical impact.
‘We compared treatment completion rates in Hackney over a two-year period,
before and after the introduction of the Capital Card,’ said professor of addictive
behaviour science at LSBU, Antony Moss. ‘Once we controlled for some differences
between these two time periods in terms of client demographics – age, sex, and
primary substance – our analysis showed that the Capital Card was associated with
W
www.drinkanddrugsnews.com
The Capital Card was shortlisted by the
Global Good Awards and the Charity Times
Awards, and was also named ‘digital innovation of the year’
at the 2018 Third Sector Awards. ‘Winning the digital
innovation category at the Third Sector awards is truly a
testament to the cutting-edge technology that we are
continuously developing as well as the incredible hard work
and passion of our Capital Card team,’ said WDP chair
Yasmin Batliwala. ‘It also clearly demonstrates that our
service users are at the very heart of all we do.’
a 50 per cent increased likelihood of clients successfully completing treatment.
These results are very encouraging and justify further evaluation of the Capital Card
in a definitive trial.’
‘Our belief that recovery cannot be achieved behind just the four walls of a
treatment agency has really fuelled this simple yet powerful home-grown
innovation,’ said Arun Dhandayudham, joint CEO. ‘The early findings from the LSBU
analysis are incredibly encouraging, and combined with service user feedback,
strengthens our belief that those who have access to the Capital Card can achieve
improved recovery outcomes as well as reconnecting with their local community.’
www.capitalcard.org.uk.
If you are interested in setting up the Capital Card in your area, contact Holly Price,
capital card manager on [email protected] or 07557 393 980.
February 2019 | drinkanddrugsnews | 7