Dress for Sunlight- SolTech Plus Dress for Sunlight- SolTech Plus | Page 2

OUR BRAND ETHOS
We realized cold seasons didn’t
have to limit our ability to get
natural sun exposure
In New York City, the sun is out but it’s too cold to take in
any rays. Everyone is bundled up to get to work in the
morning and by the end of the day the sun is far gone. This
pattern is on repeat until the peak of Spring, we know.
That’s why we made SolTech+.
We thought there had to be a natural and better way to get
sun, and realized that cold seasons did not have to limit
our ability to get natural sun exposure.
The majority of Americans, upwards of 80%, suffer from
vitamin D deficiency. This silent epidemic has been blamed
for everything from cancer and heart disease to diabetes,
and Seasonal Affective Disorder (SAD). With our research,
we invented what we like to call “Clothing of the Sun”.