Born in France, Hervé Moreau has been the Pronovias creative director since 2013, working non-stop designing breathtaking wedding dresses. He loves travelling and living in Barcelona, but visiting every weekend Paris, his second home, when work allows him. Hervé Moreau took time from his busy agenda to answer our questions about trends for 2018, his favourite fabric and his advice to the Bride looking for the dress of her dreams.
by CLAUDIA TORRES
Pronovias has been“ Dressing Dreams” for over five decades now. How have your designs changed or revolutionized the Pronovias brand forward into a new era of Bridal Fashion? The market of bridal fashion is ever-evolving. Nowadays girls know what they want. They have new icons: confident, sexy and sensual women, and they don’ t necessarily want grand princess dresses anymore. Hence, we have reinterpreted the classic volumes for lighter versions, while still offering ball gowns. We ´ re embracing modern designs and trying to break old rules, also continuing to offer the classical options, creating all kinds of gowns for brides all over the world. In this case, we wanted to keep the romantic and classic style, but at the same time introducing a more modern and innovative touch, giving plenty of styles possibilities, that will allow brides all over the world to identify themselves with the collection. The typical Atelier Pronovias style is to redefine the classic mermaid shape adding sensuality and femininity. Plunging necklines, accentuated backs and of course, the enhancing of the femininity and sensuality of the women through lateral and frontal necklines more pronounced, more accentuated backs and slits at the leg.
Can you describe who is the“ Pronovias Bride” that you have in mind when you are designing a collection? A bride who feels faithful to herself. I want my brides to feel like the best possible version of themselves on their wedding day. Your wedding day is such a happy moment and I want my dresses to feel like a dream come true, as we say in Pronovias, we are‘ dressing dreams’.
What are your favourite bridal trends from the Pronovias 2018 Wish collection? The Atelier Pronovias 2018 Collection“ is a very special new collection, for which I was inspired by a magical wishing well where the bride’ s sensuality and radiance is reflected by jewelled and embroidered embellishments. The new collections by Pronovias reflect contemporary elegance that makes beauty and comfort the bride’ s best allies.
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