Drag Illustrated Issue 177, July / August 2022 - Page 86

SEMA MARKET REPORT

PRODUCTS & PRESS

AUTOMOTIVE SPECIALTY- EQUIPMENT SALES INCREASE TO $ 50.9 BILLION

THE S & W TOP COMP TOTAL BENEFITS PROGRAM RETURNS

■ S & W Race Cars announced the launch of their wildly successful Top Comp benefits card program , a decade ago , which provided members with discounts on their USA Made chassis and suspension components . Due to popular demand and to assist their valued customers with rising production and shipping costs , the Top Comp program is back !
TC Total Benefits Gold Card members will receive a 10 % discount on over 4,000 S & W manufactured in the USA products , for 12 months . In addition , special bonuses will be offered throughout the year . The yearly membership fee is only $ 99.99 , which will pay for itself quickly when purchasing components for your next race car or performance street build , upgrade , repair or restoration .
“ The decision to relaunch the TC discount program was unanimous ,” stated Marketing Director , Jill Fazekas . “ It was well received in 2012 and we believe our customers will seize this savings opportunity , once again .”
The Total Benefits Gold Card is available online at https :// www . swracecars . com / or call Toll Free ( 800 ) 523-3353 P / N : TCGOLD
For additional information , please call Toll Free 1-800-532- 3353 and / or visit S & W at www . swracecars . com .
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■ Sales of specialty-equipment parts reached a new high in 2021 , increasing to $ 50.9 billion in retail sales for the first time in history – up from $ 47.9 billion in 2020 .
The finding comes from the new “ 2022 SEMA Market Report ,” which is available for download at www . sema . org / research and provides the automotive aftermarket industry a comprehensive review of the specialty equipment market in 2021 . The report includes new data on the U . S . market size , consumer profiling , industry trends , and changes in the vehicle population .
SEMA estimates that the growth was driven by strong consumer interest in working on their car or truck , as more than 80 % of specialty-equipment consumers reported spending as much , if not more , time working on their personal vehicles as they did during 2020 .
“ The 2022 SEMA Market Report can help member companies identify key areas of interest for consumers , and where the most money was spent on parts in 2021 ,” said SEMA Director of Market Research Gavin Knapp . “ As our biggest research report of the year , this is a must-read for any business owner who wants to make strategic , data-driven decisions .”
Restrictions on in-person shopping eased in 2021 , prompting consumers to become more comfortable going back into stores to buy parts . The split of in-store versus online sales in 2021 was roughly 50 / 50 ¬– versus 54 % online in 2020 , and 45 % online in 2019 . This normalization is expected to continue in 2022 .
Pickups remain the single biggest segment in the specialtyequipment parts market . An estimated 13.6 million pickups were modified by consumers in 2021 , accounting for a combined 31 % of specialty-equipment parts sales .
Ongoing supply chain issues are also a concern in 2022 . More than 90 % of specialty-equipment manufacturers , distributors , and retailers feel that their business has been impacted by supply-chainrelated challenges . This , in turn , is softening expectations regarding 2022 sales .
SEMA MARKET REPORT
A COMPREHENSIVE OVERVIEW OF THE AUTOMOTIVE SPECIALTY-EQUIPMENT MARKET
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