Drag Illustrated Issue 149, October 2019 | Page 62

TRICK OF THE
WEEK YEAR
Drag racing’s seemingly endless
supply of innovative manufacturers provide
a sneak peek at their latest-and-greatest
parts, pieces and mechanical marvels
L
ooki ng to launch a ne w business i n 20 20 ?
Here’s a solid starting point: Find a consumer pain point
and address it. “Solving racers’ problems has been the
driving force behind our business since day one,” one
CEO-level operator told D rag I llustrateD . It’s almost
unimaginable the progress that has been made in some 65-years
of organized drag racing, but even more impressive is the way
Dr ag Illustr ated
that drag racing’s top manufacturers continue to churn out game-
changing products year-after-year – almost all designed to solve a
problem that one, one-hundred, or one-thousand-plus racers face
every weekend. For nearly 15 years D rag I llustrateD has worked in
conjunction with those aforementioned forward-thinking companies
to present the largest collection of new go-fast goodies to our loyal
racing readers – in some cases - before they are seen anywhere else.
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D r a g Il l u s t r a t e d . c o m