1.
What made you apply for your
position at Dr.Martens?
When I applied for the position
(a sales advisor at first) I had just
finished University, so I was in
desperate need of a full-time job. I
was searching for work for a while; I
really wanted to work for a company I
actually took a liking to. I’ve been a
fan of Dr.Martens from a young age;
my mum was a number 1 fan back in
the 70’s, so when I was little they
were all I wore! I saw the position
advertised, and applied for it straight
away! Now I’ve combined having a job
& having one at a place/brand I love
- it’s perfect!
2. What do you like best about
Dr.Martens?
This may sound a little cliche, but
I genuinely like everything about
them! I enjoy that there are so many
different styles and colours, all for
different kinds of occasions; they’re
comfortable, stylish and easily
recognizable!
3.
Why is it that Dr Martens
have enabled themselves to
sustain as a brand?
Back when Dr.Martens were first
released in the 1960’s, they
were soon to become fashion
staple pieces for several
subcultures, such as the Punks
and the Skinheads. Trends were
created with the use of
Dr.Martens from these
subcultures that were formed,
and ever since then, the trend
just hasn’t died down!
The subcultures were such a
huge part of society, Dr.Martens
were one of their main fashion
accessories, they became
extremely popular with people
involved within these
subcultures, and with people
outside of them! People are still
fascinated with the subcultures
today, and as Dr.Martens relate to
them, the brand has just managed to
sustain!
4. If you could describe Dr.Martens
in four words, what would they be?
Comfortable, Practical, Stylish and
Recognizable
5.
Do you think Dr.Martens having
their own concession within TOPSHOP
Oxford Street works well?
Yes, definitely! TOPSHOP are
forever gaining new customers, and
as Dr.Martens aim at a wide audience,
it works really well! TOPSHOP have
their own unique style, which brings
out the best in the brand!
Obviously, with Dr.Martens having
their own store, the majority of our
customers tend to shop in those,
but having a concession in TOPSHOP
really helps to bring the company new
customers!