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1 everything unlimited This means having the freedom to choose , so that whatever the moment calls for we are able to find it - and be sure that it will work on whichever device we have close to hand . Everything means all types of entertainment . Unlimited means no restrictions and endless possibilities .
2 great value Great value means getting a lot for your money . People work hard for their money and we believe they should always get a good deal . By bringing all entertainment together into one product , we are able to provide a huge variety of titles for cheaper - and a service that is truly worth paying for .
3 making things easier Accessing your favorite entertainment should be effortless , so that there is nothing left to do but enjoy those special moments - whether it is gripping onto your chair or singing your heart out . We believe in one service that takes care of everything , provides for the whole family and removes the hassle of multiple passwords and payments .
4 enjoying life We believe entertainment is good for the soul , both alone and with friends . It makes us feel joy , sadness , excitement and laughter . It helps us relax and recharge . It is important that we feel free to spend our free time however we want , and feel no shame in kicking back and watching a movie or levelling up on our favorite game .
5 discovery New experiences and ideas should not only be accessible , but encouraged . Discovery is rewarding , allowing us to hit new highs and fall in love with things we never thought we would . We believe in all experiences and all perspectives . We want to cultivate curiosity , open-mindedness and a passion to explore .
6 the future We believe in the future . We should not be restrained by conventions in the present . We should have faith in the future and let innovation help us , inspire us , and make our lives easier . We believe in new technology and new devices which create a more intimate and seamless connection between people and their entertainment .
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