Downeast Maine NHA_Feasibility Study 2022 | Page 174

Role of the Management Entity
A Management Entity performs numerous critical and complex tasks in direct partnership with a broad range of other public and private entities . Highly skilled and deeply committed partners are required to make this happen .
One critical task is to lead collaborations amongst local , regional , and state partners , and in our case across a large rural region . Another is to develop and maintain policies and procedures that meet the vision and mission of the NHA and its enabling legislation . A third is to ensure that a broad spectrum of strong , positive public engagement is maintained .
Core tasks of any structure of Management Entity include ( but are definitely not limited to ):
• Maintain a Board or Steering Committee composed of professional organizations and community representatives with significant expertise related to all aspects of the heritage story and management components .
• Develop and maintain Management , Funding , and Marketing Plans to implement the NHA vision .
• Adopt standard operating procedures for program management , partner commitments , and matching grants .
• Manage finances for the Department of Interior and matching funds - maintain fiscal records , submit state and federal reporting documents , review and approve annual budgets .
• Raise funds to support sufficient staffing and organizational overhead .
• Oversee staff person ( s ) who implement the NHA Management and Marketing Plans
• Develop and strengthen relationships with local non-profit and governmental organizations , citizen groups , and businesses .
• Periodically review and update Management and Marketing strategies and priorities .
Functions of the Management Entity
• Administration and facilitation : These are baseline functions for Management Entity staff . Tasks include financial tracking and reporting ; coordination of projects and programs ; grant-making and management ; coordination with the National Park Service ; and regular communications with constituent organizations . During the startup phase this activity includes development of the Management Plan and extensive community engagement .
• Marketing and communications : Create public awareness about the Heritage Area . Activities include development and maintenance of a website and development of brochures , maps , interpretive materials , and other interactive tools . It includes media relations and
174