Dow Argentina / Balance de Sustentabilidad / Actualización 2013 Dow Argentina / Balance de Sustentabilidad / Actua | Page 36
Iniciativas Win
A$'3455'+&';"$12''&N*.=:'(&'#.(&;"1C:'(&'3%2'XY:>&$Z+'P$$:<",.:$'
Q&,I:;[\'%:$'':-9&,.<:'(&'.$<:#*%;";'"'#:+'&>=#&"(:+'&$'.$.%.",.<"+'N*&'
=;:>*&<"$'*$"'%*#,*;"'N*&'"=;&%.&'#"+'%";"%,&;B+,.%"+'(&'#"'>*9&;G'&$'*$'
">-.&$,&'(&'.$%#*+.2$'&$''N*&'+&'<"#:;&'D';&+=&,&'#"'(.<&;+.("(@
Herramientas
de Comunicación
$56>2;(;63
8&$+"9&+'(&'%:;;&:'&%,;2$.%:'&$<."(:+'"'*$"'=:-#"%.2$'(&'>?+'(&
3444'&>=#&"(:+@
S*-#.%"%.2$'.$,&;$"'.>=;&+"'%:$'$:<&("(&+'(&'#"'J:>="KB"'"+B'%:>:'
.$E:;>"%.2$'(&'.$,&;O+'C&$&;"#@
2!3'&!44!5
;63(4?
A$.&$,"'"*(.:<.+*"#'>&(."$,&'#"'N*&'+&'(.+,;.-*D&$'".#'D'="K"+'D'
$:<&("(&+'.$,&;$"+@
).,.:'(:$(&'#:+'&>=#&"(:+'=*&(&$'&$%:$,;";'.$E:;>"%.2$'F,.#'+:-;&'#"+'
(.+,.$,"+'E*$%.:$&+G'+&;<.%.:+'D'=#"$,"+'(&'H:I'"+B'%:>:'%:$:%&;'#"+'F#,.>"+'
$:<&("(&+'(&'#"'J:>="KB"'D'(&'#:+'$&C:%.:+'D'+"-&;'>?+'+:-;&'=:#B,.%"+'D'
-&$&E.%.:+@
2!3'&%2!(6(;63(46;$8
J*&$,"'%:$'<";."("+'+&%%.:$&+'D'=;:=:;%.:$"'"'#:+'&>=#&"(:+'$:,.%."+'&'
.$E:;>"%.2$'(&'F#,.>"'L:;"@'M*$%.:$"'"#'.C*"#'N*&'*$'(.";.:':$#.$&',:(:+'#:+'
(B"+G'=:+&&'"#%"$%&'>*$(."#G';&C.:$"#'D'#:%"#'D'+&'=*&(&'"%%&(&;'"',;"&;"'&(.%.2$'('S;:C;">"'(&'
]"'<.+.2$'(&'YPQ'&+'#:C;";'N*&'H:I'+&"'*$:'(&'#:+(@.A+B./(*C)-B./
D-B-(EB-,-A-B(D-B-(*-/(@CA.B./G'+&;';&%:$:%.(:+'&$''>&;%"(:'%:>:
*$"'J:>="KB"'N*&'<"#:;"'D';&+=&,"'#"+'(.E&;&$%."+'D'#:';&E#&9"'&$'+*+'#B(&;&+@
!"#$%&'()*+,-*./(0(*+1-*./
%245$2!4(&67$&(8(9&6:$&
GB+)B-@-(H.(#.IE+BJI)
7$54!&!5$'
76#>2%7$7%62!'('6:5!
'!5?%7%6'(;!('$&>;
J:>*$.%"%.:$&+'=";"'#"'=;:>:%.2$'(&'*$"'-*&$"'%"#.("('(&'<.("G
N*&'.$%#*D&$W'=;:C;">"+'>&$+*"#&+G',;.>&+,;"#&+'D'"$*"#&+G'%">="K"+
D'"%%.:$&+'&+=&%BE.%"+G'(.E*+.2$'(&'.$E:;>"%.2$'D'&<&$,:+
=;.$%.="#'(&'=;:>:<&;'D'(&+";;:##";'',"#&$,:'E&>&$.$:'(&$,;:'(&'#"'
:;C"$.1"%.2$@')&'-"+"'&$'*$'"%*&;(:'(&'"=;&$(.1"9&'&$,;&'>&$,:;'D'>&$,&&G'"'
E.$'(&'"%:>="K";#"'&$'+*'=;:%&+:'(&'%;&%.>.&$,:'=;:E&+.:$"#@']"'(*=#"'+&'
";>"',&$.&$(:'&$'%*&$,"'(.E&;&$,&+'$&C:%.:+'D'E*$%.:$&+'=";"'N*&''
&$%*&$,;:'+&"'>?+'=;:(*%,.<:@'S";"'';:#'(&'>&$,:;&+'+&'+&%%.:$"$'#B(&;&+'
!F!'(;!(45$:$F6
*$'&$,;&$">.&$,:'(.+&K"(:'=:;''PU!0'N*&'#:+'%"="%.,"'&$'L&;;">.&$,"+'
-?+.%"+'N*&'#:+'"D*(";?$'"'%:$+,;*.;'*$'I1+I/1J+C/(:J-/
)&+.:$&+'(&'%"="%.,"%.2$'=";"'#B(&;&+'%:$'E:%:'&$'#"'.>=:;,"$%."'(&'#"'
(.<&;+.("('D'';:#'(&'#B(&;&+'%:>:'C&$&;"(:;&+'(&'*$"'%*#,*;"'(&'.$%#*+.2$'D'
<"#:;"%.2$'(&'#"+'(.E&;&$%."+'(&$,;:'(&'#"':;C"$.1"%.2$@'A#'=;.$%.="#':-9&,.<:'&+'
C&$&;";'*$"'(.+%*+.2$'+.$%&;"'D'"-.&;,"'+:-;&'&+,:+',&>"+'&$,;&'*$'C;*=:'(&'
=";&+'D':;.&$,";#:+'"'N*&'#.(&;&$'D'=;:>*&<"$'&+,:+',&>"+'&$,;&'+*+'=;:=.:+'
C;*=:+'(&',;"-"9:@'A#',"##&;'"=*$,"'"'(&+,"%";'#"'.>=:;,"$%."'(&'#"'(.<&;+.("('D'
'="='('#B(&;'&$'",;"&;'D'(&+";;:##";',"#&$,:'(.<&;+:^';&%:$:%&;'%2>:'
$*&+,;:+'>";%:+'(&';&E&;&$%."'.$%:$+%.&$,&+'X_*$%:$+%.:*+'-."+_\'=*&(&$'
.$E#*.;'&$'#"+'.$,&;"%%.:$&+'%:$'#:+'&>=#&"(:+^'.(&$,.E.%";'%2>:'#.(&;";'D'
(&+";;:##";',"#&$,:'(.<&;+:'C&$&;"$(:'*$"'%*#,*;"'(&'.$%#*+.2$G',"$,:'(&'
CO$&;:'%:>:'(&':,;:+',.=:+'(&'(.<&;+.("(^';&%:$:%&;''=:(&;'N*&',.&$&$'#:+'
#B(&;&+'=";"'%;&";'*$'%">-.:'+.C$.E.%",.<:'&$'#"':;C"$.1"%.2$@
;63(365&;(2!3'
Q:,.%."+',;.>&+,;"#&+'(&'(.E*+.2$'>*$(."#'(&'H:IG'N*&':E;&%&$'"'#:+'
&>=#&"(:+'#"':=:;,*$.("('(&'&+%*%L";'(.;&%,">&$,&'(&'#:+'JAR+'(&'#"'
J:>="KB"'+:-;&''(&+&>=&K:'D'#:+';&+*#,"(:+'"(&>?+'(&'$:,.%."+'
.$,&;&+"$,&+'+:-;&'#:+'(.+,.$,:+'="B+&+'&$'#:+'N*&'&+,?'=;&+&$,&@
'467<3$47=
P$%#*D&'*$"'.$E:;>"%.2$'"%,*"#.1"("'+:-;&''(&+&>=&K:'(&'#"+'"%%.:$&+'(&'H:I@
!"#"$%&'(&')*+,&$,"-.#.("('/'0%,*"#.1"%.2$'3456'/'67