Dow Argentina / Balance de Sustentabilidad / Actualización 2013 Dow Argentina / Balance de Sustentabilidad / Actua | Page 36

Iniciativas Win A$'3455'+&';&#"$12'&#'&N*.=:'(&'#.(&;"1C:'(&'3%2'XY:>&$Z+'P$$:<",.:$' Q&,I:;[\'%:$'&#':-9&,.<:'(&'.$<:#*%;";'"'#:+'&>=#&"(:+'&$'.$.%.",.<"+'N*&' =;:>*&<"$'*$"'%*#,*;"'N*&'"=;&%.&'#"+'%";"%,&;B+,.%"+'(&'#"'>*9&;G'&$'*$' ">-.&$,&'(&'.$%#*+.2$'&$'&#'N*&'+&'<"#:;&'D';&+=&,&'#"'(.<&;+.("(@ Herramientas de Comunicación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