Double Your Profit With These 8 Tips on Email Subject Line Double Your Profit With These 8 Tips on Email Subj | Page 9

Whilst prospecting, you may
find out more information
about certain contacts, and you
can use that to your advantage
in a subject line. If, for example,
you discover that one
particular contact works in a
corporate environment, whilst
another works in an office with
a more laid back approach, you
can cater to them individually
by changing the tone of the
subject line. It's quick and easy
to incorporate the name of a
contact or a company name
into a subject line, so if it's
relevant, it's always a good
idea to make it as personal as
possible.