Double Your Profit With These 8 Tips on Email Subject Line Double Your Profit With These 8 Tips on Email Subj | Page 15

These often show up side-by-side,
so it's important not to repeat the
subject line, but rather to give a
snippet of the email itself. If
you've got some stats in your
email, the preview text is a great
place to put it in order to entice
your audience by showing them
you've got evidence to back up the
claims in your subject line.